The Olsen sisters created one of the most elite brands in the fashion world

The Row, founded in 2006 by actress sisters Mary-Kate and Ashley Olsen, is gradually becoming one of the most prestigious and elite brands in the fashion world. The philosophy of minimalism and quiet luxury, embedded in the DNA of The Row, attracts connoisseurs of impeccable quality and discreet style.

The brand name was not chosen by chance - it refers to the famous Saville Row street in London, known for its best tailoring workshops. This historical reference reflects the Olsen sisters' desire to create clothes of the highest quality and impeccable cut.

The Row shows are always held intimately - in a small studio in the West Village, away from the eyes of numerous photographers and critics. The purpose of these presentations is to demonstrate the art of cutting, high quality fabrics and filigree work of designers.

The brand's main fabrics are silk, cashmere, wool and camel hair. These natural materials convey an amazing luxury "to the touch". Such fabrics create a truly serene and sensual sensation for the body.

Strict minimalism, neutral shades and laconic silhouettes are the hallmarks of The Row collections. The Olsen sisters create things that look simple, but at the same time have the highest quality of execution and “timeless” design.

The brand's pricing policy is on par with fashion houses like Hermès. Thus, a basic The Row T-shirt can cost more than $1,000, and a simple shirt dress - about $2,000. Despite the astronomical prices, The Row has its loyal audience among the wealthiest and most discerning clients who value true luxury.

The Row brand from the Olsen sisters embodies the philosophy of minimalism and silence, offering clothes, bags and accessories of the highest quality for connoisseurs of genuine elegance.