"I'm very proud": Selena Gomez released a blush and highlighter hybrid

Selena Gomez is expanding Rare Beauty once again. The cosmetics brand's merchandise assortment was enriched this week with a new product. And its founder couldn't hide her joy over the release and uniqueness.

"Soft Pinch Luminous Powder Blush" is a symbiosis of two fan-favorite products. According to Gomez, the result is a "very special" powder blush that "customers have been asking to make" since Rare Beauty was founded. The new product will be available for $26 on the Sephora app starting March 27th and in Sephora stores and on rarebeauty.com starting March 28th. Selena added that the powder blushes have a "gorgeous shine."

"I really love the Soft Pinch Liquid Blush and the Positive Light Silky Touch Highlighter," the singer told People magazine. - "And I love that our liquid blushes have a lot of pigment and stay on the face all day, and that our highlighter gives this gorgeous glow that makes the skin look radiant.

The new blushes come in six shades - two taken from Soft Pinch Liquid Blush and two more added - designed to "mix, match and apply," Gomez adds. And it fits right in with the concept behind her beauty brand, which she launched in 2019: application is the key step. Everything under the Rare Beauty brand launches is designed around this principle.

"Whether I'm on set, out on the red carpet or out with friends, there's nothing wrong with using it," the Only Murders in the Building star explained. - 'I don't mind shining during the daytime. And it's such a light shade, I love how it brightens my face".

Talking about the process of creating Soft Pinch Luminous Powder Blush, Selena noted that she tested potential shades on her friends and eventually chose six of them. "The hardest part was settling on six shades," she added. - But what we put into them will make you shine in a whole new light."