LG unveiled its new logo

The LG logo is brought to life in the new corporate identity that the company has just unveiled. Designed for digital media, the design can perform up to eight different gestures through animation.

The use of a face or a smile is very common in the world of brands. Among the most famous are Amazon, Colgate, Danone. What is not so common is that the logo changes or modulates its expression, as the LG logo has done now.

The company has unveiled its new visual identity for both physical and digital platforms. According to the company, the rebranding project aims to bring the next generation closer and solidify its iconic brand status.

Among the goals is a reimagining of the visual strategy to communicate LG's values to all users equally, no matter where they are on the planet.

The expressiveness and dynamism of the new LG logo. In the new visual design, the most striking surprise is the animation of the LG logo for digital media. According to the company, the goal is to give it more expressiveness and dynamism.

LG symbol, flexible and customizable with up to 8 gestures. The symbol, which consists of the letters L and G, can perform up to eight different gestures, such as nodding, winking, or turning towards yourself.

“This new layer allows the logo to greet customers with a smile or move to the beat of music on digital platforms,” the press release says.

LG Color: Magenta to Red. In addition to the classic LG Red hue, the company will now use the color of the LG Active Red logo. They point to a brighter hue "to offer a special variety in accordance with the unique characteristics of each product."

The Life's Good brand slogan will be used more and more on the branding and packaging of its products, as well as in a new typeface.