McDonald's introduced a French fries-scented perfume
Photo source: KamranAydinov on Freepik
In recent years, brands have increasingly experimented with unusual ideas to attract the attention of consumers.
Recently, the Japanese division of McDonald's announced its new development - a perfume with the aroma of fried potatoes. This unusual new product will be available in three variants, each of which has its own characteristics thanks to the use of different spices and seasonings.
Classic Fried Potatoes is the first flavor option that invites you to enjoy the smell of freshly baked potato slices. The second option combines the flavors of umeboshi (pickled plums), seaweed and salt, creating a more complex and interesting bouquet. Finally, the third option offers you to enjoy the aroma of French fries seasoned with garlic, black pepper and mayonnaise.
McDonald's Japan's official social media account posted a message saying: "We've released a perfume that smells like French fries! Take them on a date to win.” This original move has aroused great interest among social network users, who humorously discuss the unusual combination of the aroma of French fries and perfume.
However, it is worth noting that the idea of creating perfumes with unusual aromas is not new. In 2021, Russian perfumers began developing a series of scents that reflect the country's cultural diversity. These scents are expected to be used at formal events and local cultural institutions. Thus, McDonald's idea to release a french fries-scented perfume should be seen in the context of a new trend in the world of perfumes, where brands are striving to create unique scents that can evoke emotions and associations.
McDonald's, as an international company, always strives to be in the spotlight and to be innovative. Their new perfume development, although causing mixed reactions, is another step in this direction. Perhaps this would be an attractive gift for true french fry fans, or a fun way to add a little humor to a romantic date.