23:25, 30 Mar 2023, author: Plackhin A.

Spotify launches new niche mix feature for even more personalized recommend

Spotify already has a mix feature that provides users with personalized recommendations, but if the playlists on offer don't suit you, the music streaming service has a brand new product for you: niche mixes.

The new addition to the mix family provides users with several personalized playlists that bring everything Spotify mixes offer together in a more user-friendly way. With Niche Mixes, Spotify gives you access to tens of thousands of mixes unique to them, based on almost anything you can think of.

The new Niche Mixes feature can be accessed from the "Made for You" section of the Search tab. Spotify users who want something very specific can now search for an activity, atmosphere or even an aesthetic that describes the moment they're in and then add the word "mix" at the end.

You usually get 5-10 mixes that the service thinks you'll like, but if none of them work for you, you can specifically look for another set of personalized playlists.

Each mix is updated daily. The good news is that Niche Mixes are available worldwide for free users, in addition to those who choose to pay for a Spotify subscription. Keep in mind, however, that this feature is only available in English, no matter where you live.

This is more of an improvement to Spotify's search engine than an update to the service's algorithm. Regardless of what's behind the new niche mixes, the new Spotify feature is sure to add even more functionality useful for those who want to dig even deeper into what music they're listening to at the moment.