, author: Ermakova M.

Apple introduced the new iPhone 15: features, news and prices

iPhone 15, iPhone 15 Pro and iPhone 15 Pro Max, iPhone 15 Plus starting at 959 euros, accompanied by versions such as Apple Watch Series 9 and Apple Watch Ultra.

Photo source: Apple

Apple has presented the most desirable mobile phone of the moment with significant technical innovations and versions for every taste, from the simplest to the professional Pro Max, with prices ranging from 959 euros to 1469 euros.

iPhone15 and iPhone 15 Plus, the most affordable models, feature a new design that includes a durable tinted glass back with a striking textured matte finish with rounded contours on the aluminum body, as well as Dynamic Island, a 48MP main camera with a dual zoom telephoto lens and a video surveillance system. USB-C charging

Both models include the popular Dynamic Island and an improved photography system. The 48MP main camera lets you shoot in ultra-high resolution, while the new dual zoom telephoto lens lets you choose between three levels of optical zoom, just like having a third camera. The iPhone 15 lineup also features portraits with excellent levels of detail, even in low light. New features include an updated A16 Bionic chip, a USB-C connector, and a precise search function in the Finding My Friends section.

iPhone 15

Photo source: Apple

iPhone 15 and iPhone 15 Plus will be available in five colors: pink, yellow, green, blue and black.

“iPhone 15 and iPhone 15 Plus represent a huge leap forward with significant innovations in the camera system to unleash creativity, an intuitive Dynamic Island and the A16 Bionic chip. Powerful and proven performance,” said Kayann Drance, vice president of global marketing. iPhone at Apple. “Additionally, this year, computational photography is taken to the next level with a 48MP main camera with a new 24MP ultra-high resolution by default, a new 2x telephoto lens, and the latest generation of portrait photography.”

Beautiful design and durable display

iPhone 15 and iPhone 15 Plus are available with 6.1- and 6.7-inch screens, respectively. The Super Retina XDR display delivers peak HDR brightness that now reaches 1,600 nits, and maximum brightness outdoors in bright sunlight reaches 2,000 nits, double that of the previous generation.

Both models feature rugged designs and, for the first time in a smartphone, color flows massively across the glass back. The rear glass, reinforced using an optimized dual ion exchange process, is then polished with nanocrystals and etched for a textured matte finish. Crafted from aerospace-grade aluminum, the new curved design provides a pleasant hand feel, while the ceramic front remains stronger than glass on any smartphone. The waterproof and dustproof design ensures that iPhone retains its value longer. According to Apple, it delivers better performance over longer periods of time and makes repairs easier and more affordable.

iPhone 15

Photo source: Apple

Camera update

The new 48MP main camera allows you to capture clear, detailed photos and videos using the Quad Pixel sensor and its 100% focus pixels with fast autofocus. Equipped with computational photography, this camera offers flexibility and ultra-high resolution of 24 megapixels. Intelligent integration of hardware and software brings a new 2x telephoto lens for the first time, giving you the choice of three levels of optical zoom (x0, 5, x1 and x2) on iPhone with a dual-camera system.

Portrait photography provides greater levels of detail, vibrant colors, and better low-light results. And for the first time, you can do this without having to select portrait mode. Improved Night Mode delivers crisp details and true-to-life colors. When shooting in bright or uneven lighting, new Intelligent HDR produces lighter backgrounds, more realistic skin tones on subjects, and images that show brighter areas, richer midtones, and more intense shadows when viewed in the Photos app. Advanced HDR rendering is also available for third-party apps to make images look better when shared online. These improvements are included in the 48MP main camera, ultra-wide-angle camera and TrueDepth front camera.

Powerful Heart

The A16 Bionic chip gives iPhone 15 and iPhone 15 Plus enough power to run Dynamic Island, computational photography, and more. The new 6-core processor with 2 performance cores that consume 20% less power and 4 efficiency cores is faster than the previous generation and allows you to perform more complex tasks. offering remarkable battery life. The 5-core GPU provides 50% more memory bandwidth and allows you to render graphics smoothly while watching videos or playing games. The new 16-core Neural Engine is capable of processing nearly 17 trillion operations per second, opening the door to even faster machine learning for features like real-time voicemail transcripts in iOS 17 or third-party apps, protecting privacy and security with Secure Enclave.


iPhone 15 models include safety features designed to call for help when needed, such as accident detection and emergency SOS via satellite, a feature that has made a significant impact on users' lives.

iPhone 15

Photo source: Apple


The iPhone 15 lineup offers new ways to charge your devices, find people in crowded places, and stay connected while you travel. Both models come with USB-C, a universal charging and data standard that lets you use the same cable to charge iPhone, Mac, iPad, and the updated version of AirPods Pro (2nd generation). The USB-C connector charges AirPods and Apple Watch directly from your iPhone. Both models are compatible with MagSafe and future Qi2 wireless charging solutions.

Both models are equipped with a second-generation ultra-wideband chip, so they can connect three times further than before. So, two people can use the Find My Friends feature under Precise Search to share their location and meet in public places.

They offer super-fast 5G connectivity that improves audio quality on phone calls, including those from FaceTime and third-party apps. This quality is best paired with Voice Isolation, a feature that enhances the clarity and volume of your voice when speaking in noisy environments.

These include eSIM, a more practical and secure alternative to physical SIM cards, accepted by over 295 telecom operators.

Price and Availability

iPhone 15 and iPhone 15 Plus will be available in pink, yellow, green, blue and black with capacities of 128, 256 or 512 GB, starting at €959 and €1,109 respectively.

iPhone 15

Photo source: Apple

This is what the 15 Pro and 15 Pro Max versions look like

These two devices feature aerospace-grade titanium construction for durability and make them the lightest Apple Pro models yet. The new design includes rounded contours and a new customizable Action button that allows users to personalize their iPhone experience. Significant improvements to the cameras, delivering the equivalent of seven professional lenses with stunning image quality, include a 48MP main camera with a new default ultra-high resolution of 24MP, latest generation portraits with focus and depth adjustment, new Night Mode and HDR. A smart and new 5x telephoto lens exclusive to iPhone 15 Pro Max. The A17 Pro chip delivers enhanced gaming experience and high power. The new USB-C connector with USB 3 speeds is 20 times faster than USB 2 and, when combined with new professional video formats, delivers ultra-smooth workflows

iPhone 15 Pro and iPhone 15 Pro Max will be available in four finishes: Black Titanium, White Titanium, Blue Titanium and Natural Titanium.

“These are the most advanced Pro models we've created to date, with an innovative titanium design, the best camera system ever in an iPhone that delivers revolutionary workflows, and the A17 Pro chip that takes productivity and gaming to the next level in iPhone," said Greg Joswiak, Apple's senior vice president of global marketing. "iPhone 15 Pro and iPhone 15 Pro Max combine the best of Apple design with industry-leading innovation to enrich our users' daily lives while empowering them to unleash their creativity."

Lightweight design

iPhone 15 Pro and iPhone 15 Pro Max, available in 6.1-inch and 6.7-inch sizes,2 are the first iPhone models to feature a titanium design. This aerospace-grade alloy has one of the highest strength-to-weight ratios of any metal. Both models feature a new textured finish, rounded contours and thinner edges. Pro models feature a harder rear glass and industry-leading durable Ceramic Shield on the front panel. Through a thermomechanical process, titanium strips cover a new substructure made from 100% recycled aluminum, which strengthens the bond between the two metals using a solid-state diffusion technique. The aluminum construction helps dissipate heat and makes the rear glass easy to replace. This new design makes the always-on Super Retina XDR display with ProMotion more visible.

A new Action button replaces a toggle whose sole function is to toggle audio on and off, and offers new options for quickly accessing the camera or flashlight, activating voice memos, focus or translation modes, and using accessibility features. features like magnifying glass, shortcuts and more. Highly accurate haptic feedback when holding down a new button and visual cues from Dynamic Island's rendering ensure that the desired action is triggered.

iPhone 15

Photo source: Apple

A17 Pro: new generation chips

Behind the performance and pro features of the iPhone 15 Pro and iPhone 15 Pro Max is the A17 Pro, with significant improvements including the largest GPU overhaul in Apple history. The new processor is 10% faster thanks to an improved design and microarchitecture, and the Neural Engine, responsible for features like auto-correction and personal Voicel in iOS 17, is twice as fast. The professional-grade GPU is up to 20% faster and delivers unprecedented performance with a new 6-core design for maximum performance and power efficiency. And with hardware-accelerated ray tracing that's four times faster than software, iPhone 15 Pro renders smoother graphics and delivers immersive experiences in augmented reality apps and games. iPhone 15 Pro brings you the most realistic console gaming experience never seen on a smartphone, like Resident Evil Village, Resident Evil 4, Death Stranding and Assassin's Creed Mirage.

A17 Pro is equipped with an AV1-specific decoder that improves the efficiency and picture quality of video streaming services. iPhone achieves USB 3 speeds for the first time with a new USB controller, delivering much faster data transfers and outputting up to 4K HDR video at 60 frames per second.

More powerful Pro camera system

Featuring seamless integration of hardware and software, the camera systems of iPhone 15 Pro and iPhone 15 Pro Max include the equivalent of seven professional lenses thanks to the A17 Pro chip. The 48MP main camera, which has computational photography capabilities and is designed specifically for the Pro models, offers flexibility with an ultra-high resolution of 24MP by default. It allows you to choose between three commonly used focal lengths (24, 28 and 35mm) and even select one as the default. In addition to the 48MP ProRAW format, it now also supports 48MP HEIF images with four times the resolution. iPhone 15 Pro has a 3x telephoto lens, while iPhone 15 Pro Max has a 120mm optical zoom with 5x zoom, the largest on an iPhone to date. The new telephoto lens on iPhone 15 Pro Max is perfect for close-ups, nature shots, and action capture with a tetraprism design that combines optical image stabilization and sensor shift with 3D autofocus. in the most advanced stabilization system created by Apple.

Latest-generation portraits on iPhone 15 Pro and iPhone 15 Pro Max feature crisp detail, true-to-life color, and improved low-light performance. Users can take them without having to select portrait mode.

The iPhone 15 Pro and Pro max are capable of shooting in 48MP HEIF.

Photo source: Apple

Additional news

Night mode uses the Photonic Engine to capture sharp details and true-to-life colors, including in portrait photos, using the lidar scanner.

Smart HDR ensures backgrounds are clear, subjects' skin tones are true to life, and images show vibrant highlights, rich midtones, and rich shadows when viewed in the Photos app. Advanced HDR rendering is also available in third-party applications.

Superior video quality is achieved with the A17 Pro chip when shooting in low light and in action mode.

By the end of the year, the iPhone 15 Pro will allow you to shoot space videos for Apple Vision Pro. This means it will be possible to record moments in three dimensions and visualize them in greater depth when Apple Vision Pro becomes available early next year in the United States.

iPhone 15 Pro

Photo source: Apple


iPhone 15 Pro models come with a USB-C connector and also feature a second-generation Ultra Wideband chip.

They support Wi‑Fi 6E wireless connection with superior performance and twice the speed. They are also the first Thread-enabled smartphones, opening the door for future home automation integration with the Home app.

iPhone 15 Pro and iPhone 15 Pro Max come with super-fast 5G connectivity and include:

Compatible with MagSafe and future Qi2 wireless charging solutions.

Improved sound quality for phone calls, including from FaceTime and third-party applications. Optimized sound quality when selecting voice isolation.

eSIM is compatible with more than 295 telecom operators.

They include safety features for calling for help, such as accident detection and SOS emergency assistance via satellite.

Price and Availability

iPhone 15 Pro and iPhone 15 Pro Max will be available in four finishes: Black Titanium, White Titanium, Blue Titanium and Natural Titanium. The iPhone 15 Pro will have a starting price of €1,219 and will be available in 128GB, 256GB, 512GB or 1TB capacities. The iPhone 15 Pro Max will be available from €1,469 and can be had in 256GB, 512GB or 1TB capacities.