Xiaomi introduces Xiaomi Life: a new brand of clothing and accessories

Xiaomi is expanding its horizons beyond technology and cars by introducing the new Xiaomi Life brand as part of the launch of its first car, SU7. The move, we understand, demonstrates the company's desire to create an all-encompassing lifestyle around its products and get people hooked on the brand, as marketers say.

Xiaomi Life will specialize in the production of high-quality clothing, accessories, hats, bags, backpacks and even mugs, designed in the unique Xiaomi style. The first products include T-shirts, polos, caps and backpacks, as well as cups, faux leather bags and many other products, the color scheme of which is in harmony with the palette of the SU7.

Particular attention is paid to car accessories designed to strengthen the owners' connection with the brand through their first Xiaomi electric car. Thus, Xiaomi not only strengthens its position in the automobile and electronics market, but also actively promotes the idea of an integrated lifestyle, where every element of the user’s environment reflects the brand’s signature aesthetics and philosophy.

According to Lu Weibing, President of Xiaomi Group, SU7 cars are in high demand, which underlines the success of the company's strategy and the gratitude of brand fans for their continued support.

This step clearly demonstrates that Xiaomi strives not just to sell products, but to create entire ecosystems of goods and services focused on modern consumer requirements and expectations.