Samsung trolls Apple for controversial ad (video)

Marketing wars are always interesting to watch, because it is always something that evokes emotions, be it admiration or irritation. Thus, Samsung once again demonstrated its ability to respond to market situations with a dose of creativity and humor. Apple's response to the controversial video was a prime example of how current events can be used to generate interest in their products and reinforce a brand's image as a champion of culture and creativity.

Context of the conflict

Apple's ad, which caused a stir in the creative community, became the catalyst for Samsung to highlight its difference from its rival. The Apple video, which showed valuable art and musical instruments being destroyed, was perceived as a symbol of indifference towards art. In response, Samsung unveiled a video that emphasizes conservation and inspiration through creativity, which is the opposite of Apple's message.

Description of Samsung advertising

The Samsung ad, designed by BBH USA and directed by Zen Pace, takes a different approach. The video begins with a scene reminiscent of the destroyed room from the Apple commercial, but instead of destruction, a young woman uses a Galaxy Tab S9 tablet to create music on her guitar, symbolizing creativity and inspiration. This approach not only highlights the functionality of Samsung devices, but also their ability to inspire users to create and preserve art.

Impact on brands and market

This Samsung promotion highlights the ongoing competition between the two tech giants and shows how companies can use advertising campaigns to strengthen their position and corporate image. Samsung aims to position itself as a brand that values and supports the cultural and creative aspects of its users' lives, in contrast to Apple's approach, which has been perceived as destructive.

Conclusion

Parody and response advertising campaigns, such as those from Samsung, not only reinforce brand messages, but also engage audiences, forcing them to discuss and rethink the roles of brands in supporting culture and creativity. This is an example of how a creative and thoughtful approach to marketing can turn a market challenge into an opportunity to build customer loyalty and improve brand perception.

Original video from Apple:

And the advertising response from Samsung: