Xiaomi launches crowdfunding for Mijia's stylish thermos cup

Xiaomi has launched a crowdfunding project for a new product, the Mijia Straw Cup. The product has become available for pre-order at the Xiaomi Youpin mall and offers customers a choice of two colors: creamy white and mint green. It is scheduled to officially launch at 0:00 on June 19, and will be priced at 99 yuan.

Features and advantages

The novelty from Xiaomi has several interesting features that can attract the attention of consumers:

Materials: The inner liner is made of 316L stainless steel, which provides durability and safety in contact with drinks.
Volume: The capacity of the tumbler is 1 liter - an optimal and convenient volume .
Temperature performance: The tumbler can keep cold water at 10 degrees Celsius for 6 hours and reheat water up to 55 degrees Celsius for the same period of time.
Versatility: The tumbler can be used in three modes - drinking through the lid, through the straw and open mode.

The crowdfunding project on the Xiaomi Youpin platform will start on June 19. This gives consumers the opportunity to be the first to purchase the novelty at a special price. Xiaomi actively uses crowdfunding platforms to launch new products, which allows the company to receive direct feedback from consumers and assess demand for new products.