Chanel will open exclusive stores for "very important clients"

Chanel plans to strengthen its exclusivity and please top consumers, to whom the fashion house applies the acronym VIC, Very Important Clients. The brand's management prompted to take such a step by the sales figures, which jumped from 2021 by 50% to $ 15 billion.

Now the sale of ready-made clothing, jewelry and watches has already exceeded the level that was before the pandemic. An analysis by marketing experts has shown that this has happened mainly through direct interaction with customers, that is, directly in the fashion house's boutiques around the world.

To support this trend, Chanel intends to open private stores for high-income customers in key Asian cities in 2023.