Kendall Jenner starred in a spectacular Messika advertising campaign

The new advertising campaign of the French Messika is dedicated to minerals – precious stones and the Colorado desert “converged” in photo and video materials.

Brand products were presented by Kendall Jenner and Alton Mason, filmed during a road trip on the wheels of classic American cars. Everything Jenner loves. According to founder and creative director Valerie Messika, both Kendall and Alton represent "a generation of young people who have the opportunity to wear our jewelry and make it a true statement of style."

This advertising campaign was Messika's step into the direction of cinema. The first part of the campaign is in red, suitable for a "breathtaking thriller," the brand said in a press release. Kendall, dressed in a latex minidress, poses with the brand's jewelery in a red Pontiac, portraying "a heroine both mysterious and transient from the past to the future," notes Valerie. The next two parts of the campaign will focus on blue and purple and will be published later.