Priyanka Chopra became the face of denim brand Gloria Vanderbilt.

Priyanka Chopra wore the "perfect fit" jeans. This is the American name for the jeans, which back in the 20th century were launched by Gloria Vanderbilt, the famous socialite and owner of the clothing brand of the same name. Since then the model of jeans has undergone changes, but their main valuable quality - fit - is still ideal, for many women.

The star of the film "The Matrix: Resurrection" the fashion house chose as the heroine of its new advertising campaign "I Have Needs. Fit Them" ("I Have Needs. Fit Them") advertising campaign. According to the brand's representatives, the series of videos and photos is designed to inspire women to speak out about what they want, as well as to accentuate the Amanda jeans collection.

Priyanka noted that she has a lot in common with Gloria Vanderbilt: "What I love about this brand is that it was created by a woman specifically for our bodies and our shapes. I really like the campaign slogan 'I Have Needs. Fit Them" because it speaks out against the stereotype that women have to meet other people's needs all the time. It's a wonderful campaign that inspires women and makes them believe in themselves. And I think it's very important, especially during a time of recovery from the pandemic."