The name Barbie is now on everyone's lips, thanks to the release of the film of the same name by Greta Gerwig starring Margot Robbie and Ryan Gosling. Under the “neon” style of the famous doll, they select clothes, cook food, set up neural networks and, of course, remember the history of Mattel’s famous creation. This year marks 64 years since Barbie appeared on store shelves. Over the past time, she has become the favorite of several generations of girls, as well as a cultural phenomenon that continues to "work" to this day. In this review, let's recall the most famous "reincarnations" of the doll that Mattel produced over the years.
Mattel has a long and fruitful partnership with Disney, the world's largest entertainment conglomerate. As a result of a successful partnership, the heroines of his famous cartoons and films were born in the form of Barbie: The Little Mermaid, Belle, Cinderella, Aurora, Elsa, Anna, etc. The toys are part of Disney's big strategy to sell their intellectual property. Immediately after the release of the film on the screens, goods with its symbols, or directly with the characters, appear on sale. Merchandising brings huge profits to film studios, sometimes even blocking rental income.
Pilot Amelia Earhart
However, not only Disney, as they say. The company that produces Barbie also produces dolls in the form of famous historical characters. They are grouped under the Inspiring Women series. The famous pilot Amelia Earhart, the first of the fair sex to overcome the Atlantic Ocean, appeared in a typical for the beginning of the 20th century. aviator uniform - leather jacket, harem pants, glasses and a helmet.
Artist Frida Kahlo
Not only a painter, but feminist icon Frida Kahlo is also part of the Inspiring Women series. "The doll commemorates the amazing achievement, heroism and extraordinary dedication that Frida has shown towards the arts and the fight for women's rights," the toy's description reads.
Barbie was released as Zendaya dressed for the 2015 Oscars. The image was crowned with long dreadlocks. Mattel spokeswoman Michelle Chidoni told TODAY that the brand wanted the actress to be perceived as "a role model who knows how to stand up for herself, her culture and what to believe in - and this is very important for girls." “When I was little, I couldn’t find a Barbie that looked like me. But times have changed,” Zendaya wrote on social media ahead of the doll’s release. Thank you @barbie for the honor and for allowing me to be part of diversifying and expanding the definition of beauty.
The company presented the doll in the image and likeness of the artist, and even in the costume in which she starred in the 1989 video for the song "Turn Back Time".
Model Heidi Klum
The fashion model and TV presenter became part of the brand's anniversary collection, which was released on the occasion of the 50th anniversary of the release of the famous doll on the market. Toy Heidi was dressed in a pink sequined dress and golden shoes.
Actress, Princess of Monaco Grace Kelly
The Hollywood star was honored with a doll version that is the perfect epitome of classic Hollywood glamour. In 1956, Kelly famously left acting and married Prince Rainier III of Monaco.
Singer Jennifer Lopez
And of course, Mattel could not ignore such a bright star of the pop scene and cinema as Jennifer Lopez. On the shelves of the doll, similar to the unfading wife of Ben Affleck, came in a sparkling jumpsuit, in which she performed on stage during a tour.