In an original break from the everyday, Coperni unveiled the 2023 holiday campaign, transforming high fashion into a charming playground for cute feline models. Shown through the lens of Charlie Gospa's camera, the series of images presents an unexpected twist.
As we know, the holiday season is a time of joy and wonder, and Coperni has captured this mood perfectly. Each of the photos of his advertising campaign is a chic look with branded accessories accompanied by fluffy companions. "Animal" charm added an element of surprise and playfulness to the impeccable modern aesthetic of the Coperni collection.
From a kitten peering curiously out of the iconic Swipe bag to another confidently perched atop a brightly colored Rubber Bridge Boot, each shot tells a unique story.
The non-trivial juxtaposition between fashion items and four-legged models gives a feeling of carefree and lightness, transporting viewers to cozy winter scenes, where Coperni's clean lines and sharp shapes are combined with soft, snowy textures. And the contrast between the elegance of the accessories and the innocence of the cat's eyes visually evokes an association with the warmth of feelings and the expectation of a miracle.
The brand believes that the unconventional approach of bringing animals into advertising will excite not only its longtime fans, but also pet lovers around the world.