Emma Watson cut her hair short to promote a new Prada fragrance

Emma Watson became the new face of Prada Beauty, starring in a commercial for the perfume Paradoxe. The spectacular pictures of the actress with a short haircut, dramatic eyeliner and branded earrings were taken by British photographer Harley Weir. Watson acted not only as a model, but also as the director of the advertising campaign.

"Prada has always gone ahead of traditional models and archetypes of recognized beauty. The brand is known for a femininity that defies convention," the actress and social activist said in a campaign press release.

On social media, Watson expressed her hope that her fans would enjoy the images and have as much fun as she had filming them. In response, fans called her "amazing" and said they would definitely buy Paradoxe fragnance now now.