Jennifer Lopez starred in an advertisement for Intimissimi lingerie

Intimissimi has released a new collection Silky Intimates. Its main star was the unfading Jennifer Lopez, who signed a contract with the Italian brand in 2022. The collection is based on proprietary technology - ultra-light elastic microfiber was taken as the basis, and then craftsmen sewed the parts together. The result is a line of delicate underwear with a silky texture and increased durability for everyday wear.

Each Intimissimi product traditionally has a woman's name and is distinguished by a unique silhouette, as well as a set of additional functions. For example, the Sofia bra provides natural support and fit thanks to the inserted elastic soft wires; the Greta bra features wide straps, underwire and mesh lining for shaping and smoothing, while the Adele bra features lightly padded cups for natural lift and a seamless texture.

Under the direction of creative director Riccardo Ruini and in keeping with the vision of director Jason Bixenman, photographer Norman Jean Roy captured Lopez as she showed off the collection's designs against a backdrop of champagne-colored silk drapes. As a result, microfiber bras and panties create a cohesive look with a combination of lightness and softness, standing out against the backdrop of shiny silk textiles.

Commenting on the collaboration with Intimissimi, Lopez shared what she values most about its products. “I always strive for quality tailoring and excellent fit. "Silky Intimates is the ultimate collection, with classic styling and luxurious fabrics," she said in a statement. - It's important to feel comfortable and confident in products that are as close to your skin as possible, and this collection will give you exactly that. They feel like silk, but are made from incredibly durable fabric that hugs the body like a second skin. And, as always, they are absolutely amazing."