Iconic images of Giorgio Armani

When the main character of the series "Sex and the City" Carrie Bradshaw sees Mr. Big on the steps of one of Manhattan's churches, she notes that "on Sunday he's wearing Armani." He looks gallant, impeccable and seductive, pushing Carrie to desperate coquetry in front of her mother's astonished gaze. This is the power of the famous Georgio Armani suit.

The designer’s legacy has always been about tailoring, or the art of bespoke tailoring. In the ’80s, Armani offered an alternative to the boxy, over-masculine suits of the decade. Then in the ’90s, he simplified the bloated silhouette, offering the roomy yet refined linen-and-silk pieces that still dominate the runways and red carpets.

Over nine decades, Giorgio Armani, who never earned a college degree in fashion design, has risen from humble window dresser to Italian high fashion behemoth, with some spectacular moments in between. From Julia Roberts’s iconoclastic appearance in a men’s suit at the 1990 Golden Globes to a live retrospective at New York’s Guggenheim Museum, Armani has left an incomparable mark on fashion. His style is characterized by minimalism, clean lines, fluid silhouettes, and neutral colors—all the hallmarks of the “quiet luxury” concept that the designer has been practicing for decades before the trend blossomed in recent years.

But, as Giorgio himself once said: "It is important not to fall into nostalgia." But celebrating his 90th birthday, let us remember the famous images and wise sayings of the famous designer about fashion, creativity, life.

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To create something exceptional, your thinking must be relentlessly focused on the smallest details.

The difference between style and fashion is quality.

Allow yourself to recognize the elegance in simplicity.

Stay true to yourself and your philosophy. Change in the face of adversity actually diminishes your credibility in the eyes of your clients.

Perfume is more than an extract, it is an expression of abstraction. For me, scent is mystical.

Personal style is the right balance of self-awareness, awareness of strengths and the ability to develop personality.

I love what ages well - what doesn't date, what stands the test of time and becomes a living example of the best.

A woman should always dress to be remembered, not just noticed.

Elegance is not something that catches the eye, it's something that stays in the memory.

The essence of style is a simple way to say something complex.

Eliminate everything unnecessary.

I believe that style is the only true luxury, something that people dream about.

I believe that everyone has the right to fall in love at any age. But in life you must learn to control your emotions. You must know about self-discipline.

It would be difficult for me to do something differently, repeating after someone.

Anyone who is passionate about what they do has a better chance of connecting with the younger generations than those who simply follow passing trends. At least their work has a distinctive character, and people respond to that, in my opinion.

From the elitism of luxury to the democracy of beauty.

Insist on comfort without compromise.

I believe my clothes can give people a better sense of themselves - something that makes them feel confident and happy.

I celebrate modern femininity - an irresistible combination of grace, strength and an independent spirit.

Jeans represent democracy in fashion.

The dynamics of everyday life require us to be flexible in our approach to choosing clothes.