Saved face: the successful brands of Russian decorative cosmetics

Russian decorative cosmetics are experiencing a renaissance. As in the case of other "niche" products, the place on the market, vacated after the sanctions, is gradually taken by domestic brands. And they, more than anyone else, break the stereotype established a few decades ago that all foreign products are a priori better. This is far from it. Many of our companies skillfully combine the traditions of Soviet "natural" cosmetics and the results of the latest laboratory research. So, in this review, let's take a closer look at domestic brands that will help both beautify your face and keep it in decent shape.

PROMAKEUP LABORATORY produces products to help professional makeup artists. But even the "advanced users" can easily take advantage of the multifunctional creations. These include makeup foundations, serums, highlighters, sculpting fluids, silky blushes with radiant effect, matting powders, thermal mascara, stable eyeliners, etc. That is, products that help to achieve the "perfect face". There is also a line of cleansers. Most importantly, PROMAKEUP LABORATORY cosmetics are made in a Russian factory. The prices are moderate, and there is a flexible discount system. Goods can be purchased on the sites: Ozon, Wildberries, Golden Apple, etc.

SERGEY NAUMOV is an author's brand, belongs to the famous Moscow makeup artist, who has collaborated with Ksenia Sobchak, Ravshana Kurkova, Renata Litvinova, Svetlana Hodchenkova and others. After several years of work Sergey has come to a conclusion that nobody is better than himself "will make" materials suitable for fulfillment of his creative ideas. Naumov personally creates recipes for lipsticks, lip glosses, mascara and eyeliners. Laconic packaging and quality content of the products have won the love of female customers. Many of them note the persistence of products, their caring qualities and the wide range of colors. You can order products on the brand's website, and if you enter your email address, you will have access to exclusive discounts.

OK BEAUTY has been on the market since 2018. The product line includes decorative cosmetics and body, face and hair care products. Professional trichologists, dermatologists, biologists and chemists are involved in product development. Shower moisturizing gels cost 590 rubles, antiperspirant 550 rubles, mascara 720 rubles, highlighter 1200 rubles. The range is very wide, in OK BEATY you can buy all the raw materials to equip your own bathroom and fill your cosmetic bag. In addition, tools such as lymph drainage brush, facial massage set, etc. can be purchased on the brand's website. The brand regularly offers seasonal updates and generally adheres to a customer-oriented policy.

MAINLYPRO is another example of a professional approach in the budget segment. The signature purple color in the design is like a guiding star for loyal customers. Highly pigmented concealers, eye shadow bases, gel eyeliners, bronzers, liners with reflective particles, sponges with purple prints, adjasters, silk false eyelashes, compact shadows, organic eye creams, peel pads, etc. The brand especially appreciates the ecological approach to the production and use of cosmetics. For example, now on its website there is a Black Sea Dolphins promotion, in which customers are offered to buy limited-edition brushes. "Let's save nature for the present and the future!" the company urges.