Prince Harry and Meghan Markle changed their children's surname

The renunciation of titles and financial assets of the British crown, combined with their move to the United States, meant dramatic changes in the lives of the Dukes of Sussex, Harry and Meghan Markle. Now they are adding another change to their lives by changing their children's last name to move forward with their many business ventures, sponsorships and more.

A few days ago, Harry and Meghan launched their revamped website Sussex.com, which will serve as a platform for their new releases. It took a year to make changes to it.

It appears that the Dukes of Sussex's "rebranding" has not been well received at the height of the crisis facing the British royal house, marked by Kate Middleton's recovery process and the recent announcement of the cancer afflicting King Charles III. It was during this time that the controversial couple launched their website and also announced with great fanfare that their children, Archie and Lilibet, would now have a new surname.

The two young members of the British royal family, who live with their parents in Montecito, California, will now be called Archie and Lilibeth Sussex, thereby eliminating their 'original' surname Mountbatten-Windsor. This decision would have been made after the accession of King Charles III to the throne, but it was not until February 13 that the new name of Harry and Meghan’s children was officially announced through their online portal.

Users around the world have criticized Harry and Meghan for launching a "rebrand of their personality" at such a critical time for the British royal family, calling them insensitive.

On the updated website of the Dukes of Sussex, you can see the Sussex coat of arms, which also caused a wave of negative comments: this gesture, according to commentators, is a betrayal of the promise Harry made to the late Elizabeth II to retain his original surnames, despite the renunciation of his titles.