Taylor Swift's Secrets to Success

If Taylor Swift didn't exist, she would have to be invented. Slender, tall, with wheat-colored hair and red lipstick in a daring mini or a tight jumpsuit, she fills stadiums as part of the Eras Tour, her songs do not leave the prestigious charts, and her concerts are attended not only by ordinary people, but also by stars of all stripes, including representatives of royal families. So how did this American artist, who started out in the country genre and grew up on one of the Pennsylvania Christmas tree nurseries, turn into a global phenomenon? The answer is simple, she lives by the principle: "I want everything at once", once admitting: "I am haunted by the fear of being ordinary." Of course, not every awkward 12-year-old teenager writing songs in his room with an acoustic guitar can imagine what kind of world domination will follow. But Swift didn't just have a dream, she made it come true. How it works in her case, in our review.

Talent is still there

There's something about a person that can't be created, no matter how hard the judges and mentors of various singing competitions work to make it happen. Whether you listen to Taylor Swift or not, there's no denying her immense talent. Her parents spotted her talent early on and moved to the country music capital of Nashville. Two decades (and thousands of songs) later, in a world where even the most talented musicians hire teams of producers and lyricists to write hits, Swift maintains a unique level of control over the process, usually working with one or two creative partners to polish an album to perfection.

Won the Hearts of Different People

The portrait of a Swiftie fan: friendship bracelets, glitter on the face, maybe an oversized T-shirt with the Eras logo. Yes, she's popular with young girls, but these days she has fans across all ages and genders. So if you happen to catch one of her concerts, you might bump into Prince William, Paul McCartney, Julia Roberts, Tom Cruise, or Taylor’s NFL star boyfriend Travis Kelce. And they all know: you’re never too old, rich, or famous to dance to “Shake It Off.”

Channeling Energy into Peaceful Channels

One of the interesting things about Swift’s work is that it’s “encrypted.” Her songs are games and riddles that need to be solved. Over the years, Taylor has become a master at keeping fans on the edge of their seats, making them eagerly await the release of a new single or album. She typically writes about her personal life experiences. And she gives clues, from lyrics to videos and outfits, giving listeners something to analyze and find information about her relationships with the opposite sex, without directly naming who inspired her to create a particular song. As it was, for example, with "All Too Well", in which she mentions a scarf forgotten at her lover's sister's house. It turned out that it was Jake Gyllenhaal and his sister Maggie.

Support from other women

Swift practices what she preaches when it comes to supporting other women. When her star was rising, she helped out newcomers like Sabrina Carpenter and Phoebe Bridgers by taking them on tour with her, introducing them to the world and showing them her unerring taste and finger on the pulse. She also has no time for envy or jealousy of other stars. When she toured at the same time as Beyoncé (their concert films hit theaters at nearly the same time), they both attended premieres and made it clear that they weren’t competing with each other, but respecting talent and celebrating excellence.

The Right Surroundings

Taylor is known for her celebrity friendships. From model Gigi Hadid to actress Mariska Hargitay, she constantly surrounds herself with “power players” in various fields. Her social circle includes Blake Lively and Ryan Reynolds, Selena Gomez, Jack Antonoff and Zoe Kravitz, Sophie Turner and others. It may well be some kind of compensation for the "unfriendly" school years. "I think everyone was themselves at school. I never felt like the popular girl at parties, ever. "Smile and be nice, because you weren't invited," Swift commented on her childhood in an interview.

Business strategy

This year, Swift made the Forbes list of billionaires, becoming the first singer to do so solely thanks to her music. After producer Scooter Braun resold the rights to her "masters" of songs, which led to a scandal that received wide publicity, Swift made the unprecedented decision to re-record her first six albums. But she released them not only digitally, as in the case of new compilations, but also in limited editions “on vinyl,” inspiring true music lovers to buy multiple copies of the same album.

“Live happily ever after”

Although Taylor turns everything she touches into gold, she, like any girl over 30, wants to find a prince. Now it is an American football player, Kansas City Chiefs quarterback Travis Kelce, who often appears at her concerts and even sometimes goes on stage. Insiders report that their relationship is idyllic. Swift herself says that she wants to use her success as much as possible, because she knows that it will not last long. But whether she is going to settle down and start a family, she prefers not to spread. But no matter how her fate turns out, if Kelce turns out to be not "that prince", then you can always write an album about the breakup, which has always worked in the case of Taylor Swift.