"Manchester City will study fans" emotions with smart scarves
Club analysts will get information on fan reactions to what happens on the field.
"Manchester City has introduced a "smart scarf" that will allow the club to track fans' emotions.
It is no different from the usual club scarf, but it has a built-in sensitive sensor that will be able to measure the biophysical parameters of the fans' body, including the electrical activity of the skin, indicating stress or euphoria, as well as the secretion of sweat, reports The Verge.
It is assumed that the data from the "smart scarves" will go to "Manchester City" analysts.